The Back-to-School brochure has proven itself as an essential selling tool for any stationer. The Back-to-School period is a stationer’s busiest time of year and the corresponding catalogue enriches the experience, making ordering simpler, easier and faster.
The Back-to-School brochure has proven an excellent selling tool as it assists schools and parents with an easy ordering process. It also allows your customers to see exactly what they are ordering because of the colour product images.
It is released annually and preparations are made with school stationery suppliers to get the best possible exposure of products into the brochure. The brochure includes Back-to-School specific promotions and boasts the member’s logo and contact details. Depending on the member’s membership, the brochure is linked to an online ordering system.